Theories of Communication Final part II

With this theories part is completed. 6) USES AND GRATIFICATION THEORY This theory propounded by Katz in 1970, is concerned with how people use media for gratification of their needs. An outcome...

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Theories of Communication Part I

The study of communication and mass media has led to the formulation of many theories: structural and functional theories believe that social structures are real and function in ways that can be observed objectively;...

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